Adult Education: Tuesday, July 7

Tonight's edition of Adult Education also serves as the book release party for "Ad Nauseum, A Survivor's Guide to American Consumer Culture", edited by Carrie McLaren & Jason Torchinsky, who will also be two of the lecturers...


Tuesday, July 7
Adult Education
Adult Education is a Brooklyn-based monthly lecture series devoted to making useless knowledge somewhat less useless. Each month is devoted to a given theme, and guest speakers will address some aspect of that theme using visual aids.

This month, Adult Education is also the book launch party for:
"Ad Nauseam: Lessons in Consumer Culture"
The line-up will include:

Carrie McLaren
"The Strange and Curious History of Subliminal Advertising"
McLaren discusses the little-known origins of "subthreshold" persuasion -
- and the businesses that, against all apparent odds, made a mint off of subliminal advertising.

Jason Torchinsky
"On the Purity of Car Insurance Advertising and the Many and Diverse Ways it Sucks So Profoundly"
Due to the alarmingly insubstantial nature of their product, car insurance commercials have evolved to become the purest sort of advertising, spawning mascots and spokescharacters. Mr. Torchinsky surveys their tactics in this brief lecture. As exciting as it sounds!

David Angelo
"Advertising and the Celebration of Deferred Responsibility"
David Angelo uses contemporary examples in advertising to illustrate
his point that all marketing campaigns require their intended targets
to abandon the basic concept of personal responsibility.

Plus one more lecture TBA

All hosted by comedian Charles Star
8 pm (doors at 7:30)
$5 cover
at:
Union Hall
702 Union St. (Fifth Ave.)
Park Slope, Brooklyn
adult-ed.net